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BREAKING · AI

Inside the agency holding companies quietly building their own foundation models

Three of the six largest holding groups now run proprietary model training, not to compete with OpenAI, but to own the layer that touches client data.

By Jordan Ellis · 6 min read · 2 hours ago

MARTECH & ADTECH

The M&A wave nobody saw coming this quarter

4 min · 2h ago

Built for brands managing first-party data at scale

4 min · 2h ago

BRAND

Why three major brands pulled their AI - generated campaigns

7 min · Yesterday

LATEST

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Breaking

The prompt-ops job title nobody wanted a year ago now pays six figures

4 min · Today

AGENCY

The five-person shop outbidding 200-person agencies on enterprise pitches

5 min · 2d ago

The compliance clause every marketing contract needs in 2026

8 min · 5d ago

MEDIA & CHANNELS

How one neobank's AI copywriting stack cut turnaround from weeks to hours

5 min · 4d ago

See all AI →

GENERATIVE AI

Inside the model-licensing deals brands are signing without telling their agencies

AI ETHICS

Why three major brands pulled their AI-generated ad campaigns this month

AI-NATIVE AGENCIES

The five-person shop outbidding 200-person agencies

MARKETING AUTOMATION

The prompt-ops job title nobody wanted a year ago

The SHWAY Daily Briefing

One email, every weekday morning — the deals and data shaping marketing, advertising, AI and agencies.

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2026 MARTECH BENCHMARK GUIDE

Where 200 marketing teams actually rank on stack maturity

Retail media has overtaken paid search as the fastest-growing budget line — see the full ranking and methodology.